SMASHBOX

A hand with red painted nails holding a red lipstick with a white label reading "smashbox FLASH FX" against a dark background.

Dimly lit studio with a red background and large illuminated sign reading 'SAX RATED'. Several silhouetted people stand around, some using their phones, and a microphone stand is positioned on the right.

Two stylish women posing in front of a pink backdrop with the partially visible text 'mashbo', both dressed in dark, fashionable clothing. The woman on the left has dreadlocks and is wearing a black leather jacket, while the woman on the right has a

A woman wearing a gray sleeveless top and light-colored jeans holding a set of four red lipsticks.

In celebration of the ‘X-RATED’ lipstick launch by Smashbox Cosmetics, we brought the brand’s bold energy to life with a sensorial PR experience. Guests sipped on custom cocktails, indulged in playfully plated bites, and danced to curated DJ sets — all within a space designed to spark conversation and connection.

With a guest list of top beauty insiders, the evening unfolded as a living storybook of the brand, where every detail echoed the unapologetic spirit of the shade!

Activations Deck

Oct. 24, 2024
- lIghting
- Event Design
- Custom prints & Intsallation
- Production
- Lighting Design
- Day of planning
- PR List Relations Stunt
- Custom Fabrication

A female DJ performing at an outdoor event during nighttime, surrounded by red stage lights, with a building in the background.

Red package with a label indicating it is a party product rated P, warning it may cause statement makeup, available in four shades: Firecracker, Heated, Reckless, and Explosive.

A woman applies lipstick in front of a mirror surrounded by lights, with a sign reading 'SBO Rated' in the reflection, and lipstick tubes on a black tray.

A woman with curly hair and glasses speaking into a microphone in a dimly lit room with red neon lights and an EXIT sign in the background.

A row of small bottles with red caps and white labels on a wooden shelf, with black paper bags with twisted handles and LED lights above.

A display of seven red lipstick tubes labeled FLASH FX on a black tray, with a spray bottle and tissue on a white round table in the background.

Four red lipsticks with white and black packaging labeled "FLASH FX" and a red box labeled "SMASHBOX RATED" on a black display stand.

Lipsticks on display labeled 'sbx rated' with flavor names, positioned next to a menu sign with bolded flavor names and inside a dark room with stacked paper cups.

A man with brown hair and a beard sitting at a bar or counter holding a black cup with the text "sbox RATED" on it, surrounded by barware and disposable cups.

A woman DJ wearing a black jacket and jewelry stands behind a DJ console with controls, headphones, and a laptop, in an indoor setting with stage lighting and a black backdrop.

A large red billboard displays a parody of a movie rating, referencing a firecracker. It states 'Rated P for Party' with a warning that it may cause 'statement makeup,' and mentions four shades: firecracker, heated, reckless, and explosive.

Hand holding a red lipstick in front of a dark background.

A DJ is performing at a nightclub with red stage lights, a DJ setup including turntables and a laptop, on a black table, and speakers on either side.

Two people standing together at a dark event, both holding cups, dressed in black outfits.

People socializing in a dimly lit event space with red lighting, a photo booth labeled 'smashbox,' and a group of women sitting on red couches.

A woman holds four red lipsticks with nude nails, wearing a gray sleeveless top and distressed jeans, in a dimly lit setting with red lighting.

Person with short curly hair wearing a red jacket at a neon-lit event, biting their fingers, with a sign that says 'smoshbox' in the background.

Woman with curly blonde hair smiling at night, holding a photo booth strip, standing next to a red Smashbox photo booth at an event.

A woman and a man standing at a crowded indoor event with red lighting, dressed in dark casual outfits, with other people in the background.

A man with long dreadlocks and a woman with short blonde hair stand closely together against a pink background with the word 'nash' partially visible. The woman wears a brown sleeveless top and skirt, holds a green purse, and has jewelry. The man wea

A black table with multiple red lipstick samples standing upright on white stands, a mirror, a Smashbox branded palette, and a few white hexagonal blocks, overall with a dark background and red lighting.

A woman standing in front of a makeup trailer at an outdoor event, with various makeup products and signage, including a table with lip glosses and a director's chair, at dusk.

A white round table holding several lipstick models, a bottle of spray, a tissue box, and a black box with a white label, all in a dimly lit setting.

A black round table with multiple red lipstick tubes and white blocks arranged on it, with a red sectional sofa in the background.

A hand with red nail polish holding a lipstick labeled 'smashbox FLASH FX' in front of a blurred advertisement with red lips.

A woman with red lipstick getting her makeup done by a makeup artist in a dark room, with posters in the background.

A woman in a red dress standing in front of a large advertisement for lipstick, with close-up images of lips and lipstick tubes, at a promotional event. Neon lights are visible above the display.

A woman in a red dress holds a lipstick towards the camera, with her face blurred in the background. The lipstick box reads 'smashbox FLASH FX'.

A woman in a red outfit holding a red lipstick in focus, with the lipstick's cap falling in the background, while she looks at the camera.

Woman with dark hair and multiple rings on her fingers, applying bright red lipstick at a dark event, wearing a black long sleeve top and earrings, with other people in the background.

A man creating graffiti art on a canvas with spray paint, writing the word 'love' in pink and purple colors.

Two women standing together at a lipstick-themed event, with a backdrop displaying images of lips and lipstick, and a sign that reads "SOX RATED" and "LIMITED EDITION."

Three women in black clothing and high-heeled boots are standing and dancing in front of a large neon sign that says 'smashbox' in glowing orange letters, with a red background.

People standing in front of a large illuminated sign with the words 's box RATED' in a dark room with red lighting and hanging stage equipment.

A man and woman are speaking to an audience in a dark room with red lighting. The woman has curly hair and sunglasses, and the man is holding a microphone. Several people are watching and recording the event.

A woman with curly hair in colorful patterned leggings speaking into a microphone at an event with a red lit backdrop and audience watching.

Woman with curly hair and glasses speaking into a microphone at an event, with promotional posters in the background reading 'SBX Rated' and 'Limited Edition'.

At an indoor event with red lighting, a woman with curly hair and glasses is speaking into a microphone. A man stands beside her, holding a paper. Audience members are seated and taking photos. Neon signs reading 'smashbox' and 'skbratd' are visible

A woman with curly hair and floral pants speaking into a microphone at a lively indoor event with people watching and a DJ setup nearby.

A woman with long blonde hair is holding a cup with the words "Sox Rated" in front of a promotional backdrop featuring lipstick images and lips, with a neon sign above.

Two women and a man examine lipstick samples at a makeup event, illuminated by red lighting in an outdoor setting at night.

A woman at a night event holds a small product, possibly a vape or spray, while a person nearby holds a device above. The woman is dressed in a black crop top and black pants, with a red-lit entertainment or food truck and other attendees behind her.

A woman at a makeup event swatches lipstick shades on her arm while a professional makeup artist holds a tray of lipstick products and a swatch applicator, with other people in the background.

Young woman with long black hair, wearing a black zip-up sweater and black pants, stands at night in front of a red-lit crowd, holding lipstick near her lips, with a dark building in the background.

A woman with dark red hair, wearing an off-shoulder white top, is holding multiple packs of lipstick with red and white packaging. She has dark lipstick, eye makeup, and long black nails with silver designs. The background is red and blurry, with som

A woman with red hair and dark lipstick holding several packs of S*x Rated spray in a red-lit setting, with a red background and neon lights.

Two female DJs performing at a nightclub with red lighting. One is focused on the music equipment, the other is blowing a kiss to the camera. A neon sign that reads 'Trashbox' is visible in the background.

Two women smiling and holding shopping bags at a nighttime event, with a vending machine in the background.

Two young women with colorful hair posing with gift bags at a nightlife event, with a Smashbox booth in the background.

Three women standing together at a social event, smiling, with a red backdrop displaying the word 'SHOX' projected on the wall behind them.

Group of women preparing makeup in a dimly lit makeup studio with rows of shopping bags in the foreground.

Young woman with long black hair, red lipstick, wearing a black and white striped sweater, sitting in front of a black background with a makeup mirror, makeup brushes, and a cup nearby.

A woman with long black hair and red lipstick sitting in front of a makeup mirror with light bulbs, smiling, wearing a black and beige striped sweater, and rings on her fingers.

A woman with dark hair and red lipstick sitting in a makeup chair at a makeup station with a mirror, lipstick tubes, and a sign that says 'smashbox' behind her.

A woman with long dark hair getting her lips painted bright red by a makeup artist in front of a mirror with lights.

A woman with dark hair and makeup is about to apply red lipstick using a tube labeled 'Flash FX' held by a hand with painted nails.

A woman with a patterned scarf and sunglasses is applying red lipstick at a interactive event with a holographic display and other people around.

Two women sitting in a social setting, holding lipsticks, with a crowd in the background at what appears to be a party or event.

A man with dark hair and a beard wearing a black pinstripe suit smiling and holding a lipstick in front of a display featuring large images of red lipstick and lips.

A man with dark hair and a beard in a black pinstripe suit holding a red lipstick-shaped item, smiling with his eyes closed, in front of a large advertisement featuring bright red lipstick and nails, promoting Smashbox Flash FX.

Nighttime scene with a woman DJ at a party, illuminated by red neon lights, including a neon sign that says 'TED', with DJ equipment on a table.

A woman with bright red hair and red lipstick applying makeup while sitting in front of a promotional backdrop for Smashbox products, at a promotional event.

A woman with red and black hair applying red lipstick in front of a wall with advertisements of lipstick products.

A woman smiling and sitting on a chair with her legs crossed, wearing a brown leather jacket, brown dress, and red high heels. A woman with blond hair tied up is standing nearby. The setting is outdoors at night, with stage lighting and greenery in t

A woman in a brown leather jacket and red high heels sitting on a director's chair outside a shiny black trailer at night, with people around and a building in the background.

A woman applying lipstick while looking into a mirror labeled 'smashbox' in a metallic, modern setting.

A man wearing glasses and a black shirt signed a white T-shirt displayed on a black background. The T-shirt has pink writing on it, and there is a yellow object with a sign that says "Thank you" on a table nearby.

Photo of a photo booth labeled 'smashbox' at a party, with people socializing nearby, in a dimly lit room with red and black lighting.

Two women standing in front of a vibrant makeup advertisement at a cosmetics event. The background features large images of lips with different lipstick styles and the words 'SBX Rated.' One woman is dressed in a black crop top and jeans, while the o

Two women posing in front of a promotional poster with bold lips and lipstick imagery. The woman on the left wears a black crop top with cut-outs and blue jeans, and the woman on the right wears a sheer brown top with a leather jacket and shorts. Bot

A woman receives a makeup swatch test on her arm from a makeup artist at an outdoor event, with lipstick advertisements and signage in the background.

A woman shows swatches of red lipstick on her arm as a makeup artist applies lipstick to her arm in a studio or beauty setting.

A woman sitting in a chair applying lipstick, with a mirror in her hand, at a makeup or beauty event with promotional posters and products displayed on a table and background.

Woman holding four red lipsticks in a dimly lit setting, wearing a gray tank top and light jeans.

Indoor event with red lighting, featuring a desk with close-up white T-shirts, a mannequin wearing a shirt labeled 'Reckless,' and a promotional display for Smashbox cosmetics.

A mannequin with robotic arms wearing a white T-shirt with the word 'Reckless' printed on it, set up near a red velvet console at an event. The background is dark with black curtains and red lighting.

A man with a gray beard, wearing a pink baseball cap backward and a denim jacket, seated and holding a small container labeled "sbx RATED," with a dimly lit event space in the background showing a red glow, people, and a sign that says "smashbox."

Three women standing together at a crowded indoor event, illuminated by red and white accent lights, posing for a photo.

Person with curly hair and makeup at a party, wearing a dark blazer with an open chest, in a dimly lit club with red lighting and other people in the background.

A woman standing in front of a colorful beauty and cosmetics ad backdrop, wearing a black cropped sweater and blue denim skirt with a slit, holding a gold clutch, with bold makeup and statement earrings.

A woman standing in front of a large lipstick advertisement and posters promoting makeup, with displays of lipstick tubes on cylindrical tables at a cosmetics event.

A woman with dark hair and dark skin standing in front of a promotional display featuring Smashbox cosmetics, with large lipstick images and text that reads 'sbox RATED'.

A woman holding two lipsticks in front of a red lipstick advertisement with the words "Sox Rated" in the background.

A woman with curly hair wearing a black blazer and top holding two red lipstick tubes with white labels near her face, standing in front of a red-themed background with a sign reading 'Box' and 'Rated'.

A female DJ with braided hair and earrings DJing at a club, illuminated by red lighting, with a laptop and DJ equipment on the table.

A female DJ with earrings and a necklace standing behind a DJ mixer and laptop, with a black wall and red lighting in the background.

Two women posing together at a party with red lighting, with other people dancing in the background.

Three people dressed in dark clothing holding lipstick at night, posing in front of a building with red neon lights.

Three individuals at a club or party holding lipstick and makeup tools, with vibrant red and pink lighting, and a crowded background.

Person with curly hair wearing red jacket applying lipstick at night with neon signs in background.

Two women smiling and sitting on a red couch at a lively event with a crowd in the background

Two women with dark hair sitting on a black bench at an event, holding black cups with white text, in a room with red lighting and other people standing and sitting around.

A woman with makeup and braided hair wearing a leather jacket, standing against a dark wall with red neon lighting. She is holding a phone in one hand and touching her face with the other, standing near a DJ equipment setup.

A woman with curly hair, wearing a leopard print dress and red lipstick, smiling at an event with a lipstick display in the background.

Two models posing in front of a pink background with the word 'Mashbo' projected behind them, one with dreadlocks and dark clothing, the other with platinum blonde hair and a brown outfit.

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