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Two guests perched on a hand-painted vintage Mustang outside the Cacti pool party villa, red flags flying behind them

From the archive

Coachella — Neon Carnival x Cacti

2022 — COACHELLA VALLEY, CAMSA-22-002

We orchestrated high-impact partnerships, immersive production, and buzz-worthy PR moments that included Paris Hilton and Jhene Aiko to ignite the scene at Neon Carnival and the Cacti Pool Party.

Set beneath the stars in the Coachella Valley, the invite-only affair blended adrenaline and allure—complete with neon-lit rides, curated Cacti cocktails by Travis Scott, and surprise DJ sets that electrified the night.

From the glow-in-the-dark Ferris wheel to the exclusive wristbands worn by music’s most stylish insiders, this desert activation became a magnetic convergence of music, fashion, and after-hours enchantment.