
From the archive
TOMS — Year of the Icon
TOMS brought its “Year of the Icon” SS27 preview to Paloma in Venice, and we built the day around the shoe itself. Guests hand-painted their own Alpargatas alongside a resident artist, pulled screen-printed tees off the press, and worked a charm bar of enamel and gold hardware until no two pairs left alike.
The kitchen sent out sliders, fries and cut fruit under TOMS flags while the bar poured spritzes into golden hour — a product preview the room could wear home.





